Case Study: How an Atlanta Plumbing Company Increased Revenue with GE Water Heater Installations

Introduction

With advances in technology and increases in shifts in customer preferences and demands, the plumbing business is challenging. Also, cost margins tend to be low. For plumbing companies in Atlanta, the value of energy-efficient, easy to install, and low cost plumbing materials is crucial to meeting customer expectations. New plumbing products are essential to customer satisfaction and overall profitability.

In the Atlanta plumbing business, GE Water Heaters, acquired from ACUnitsForLess Atlanta, became the center of new revenue growth. The flexibility and GE water products and the efficiency gained through bulk purchasing and smart brand selection contributed to increased expectations from loyal customers.

Background: The Need for a Smarter Supply Strategy

A small to medium sized plumbing company, just like their peers, also had to confront:

  • Increased expenses for products from established distributors.
  • Lack of access to valuable water heating systems.
  • Unreliable schedules for critical urgent installations.
  • Low margins from service calls for residences.

Although this team had a good repeat customer base, they were having a hard time profitable scaling their operations. The decision to review their supply chain, and most importantly their source of electric and gas water heaters, was the best strategy they had in a long time.

Step 1: Choosing the Right Product Line – GE Water Heaters

To identify a model that suppliers and clients considered quality, performance, and customer trust, the company examined many suppliers. GE Water Heaters gained the company’s attention due to many positive attributes:

  1. Brand/German Recognition: For years, and especially during the past 15 years, GE has sold water heaters and has been recognized as a reliable brand in the US.
  2. Energy Efficiency: Water heaters manufactured by GE have highly rated consistent performance and efficiency.
  3. Easy Product Installation: GE Water heaters allow and cater for time savings by technicians with easy and fast set up.
  4. Warranty Support: GE has and is recognized for offering solid warranty and in turn reliable after sales support, which protects the contractor, and in turn makes contractor and company feel confident in the partnership.

The plumbing company managed to eliminate time lost comparing models and specs of GE Water heaters by standardizing on GE Water heaters. This also enables the plumbing company to offer their customers consistent quality.

Step 2: Partnering with ACUnitsForLess Atlanta

The company’s next goal was to find where to purchase GE units at a good price, which led them to ACUnitsForLess Atlanta.

ACUnitsForLess Atlanta is recognized for having a wide range of HVAC and water heating equipment. They offer reputable and prepared to ship products, and their prices are considered dealer-friendly. This has allowed ACUnitsForLess Atlanta to offer plumbing businesses in Georgia and across the U.S.

Here’s what made the difference:

  • Bulk Purchase Options: You can order more than one unit at a time, which lowers the cost per unit.
  • Consistent Stock Availability: We keep a regular inventory of GE models for homes and light business use.
  • Based in Atlanta, which makes it easier for contractors nearby to pick up or drop off.
  • Hand-Holding: Support professionals that know a lot about plumbing and help plumbers choose the right models for their jobs.
  • The plumbing company made things easier by moving to ACUnitsForLess Atlanta as their main supplier. They saved money on shipping and had jobs done faster.

By switching to ACUnitsForLess Atlanta as their primary supplier, the plumbing company streamlined procurement, saved on freight costs, and improved job turnaround times.

Step 3: Scaling Up with Bulk Orders

The company stopped buying one unit at a time for each installation job and instead started ordering them in bulk based on patterns in demand that they could see coming.

For example, they found that most of their home customers needed electric water heaters that could hold 30 to 50 gallons. By giving away some popular GE models ahead of time, they may do the following:

  • Answer service calls more quickly
  • Finish more tasks each week
  • Give homeowners prices that are competitive
  • Keep a consistent flow of funds

Buying in quantity from ACUnitsForLess Atlanta not only saved money, but it also kept projects from getting behind because there weren’t enough items.

Step 4: Focusing on Installation Efficiency

Until Supply and Cost Challenges Were Resolved, the company shifted their focus toward Installation Efficiency.

GE Water Heaters also helped achieve this goal in many practical ways.

  • Product lines that were small enough to fit in small areas.
  • Some models had pre-installed mixing valves, so no prep time was needed.
  • Labels were clear, and manuals were designed for quick setup.
  • They were also able to put in existing plumbing connections.

Increased productivity, and therefore revenue, was due to the fact that technicians were able to get in more installs each day.

Step 5: Enhancing Customer Satisfaction and Referrals

Because of the performance and reliability of GE units, referrals started to come in from homeowners.

Key feedback included:

  • “When I need to shower, I don’t have to wait for the water to heat up.”
  • “The installation was quick and mess free.”
  • “It’s great knowing a trusted brand like GE powers our home.”

Increased bookings within the same team and marketing budget improved credibility of the company, and was in large part due to referrals.

Step 6: Measuring Business Impact

After six months of collaboration with ACUnitsForLess Atlanta and adopting GE WaterHeaters, the plumbing firm experienced noticeable impacts:

Metric Before After
Average Installation Time 4 to 5 hours 2.5 to 3 hours
Customer Referrals Minimal +30% increase
Product Cost Savings 12 to 15% reduction per unit
Monthly Install Volume 8 to 10 units 15 to 18 units
Gross Revenue +22% growth

This was done without any significant new marketing or operational overreach, simply optimization on the plumbing company’s end.

Step 7: Sustainable Growth Strategy

The company maintains a steady growth pace with the same formula:

  • Consistently stocking high-demand GE models sourced through ACUnitsForLess Atlanta,
  • Keeping efficient, streamlined installation processes,
  • Training on new product features,
  • Reliable local supplier relationships.

The reputational consistency alone has made the company one of the most trusted names in the region.

Why Plumbers Choose ACUnitsForLess Atlanta

For plumbing contractors, the value in a reputable, efficient supplier cannot be overstated. Here’s what makes ACUnitsForLess Atlanta the supplier of choice among Atlanta plumbing contractors:

  1. All units ACUnitsForLess Atlanta sources are from trusted companies.
  2. ACUnitsForLess Atlanta’s personnel recognize the local contractors’ needs.
  3. Buy in Bulk & Wholesale – Buy More, Save More! This is beneficial for consistent installation demand. 
  4. Responsive Service – Orders are processed quickly with clear communication every step of the way.
  5. Product Range – A great variety of HVAC and water heaters for residential and small commercial jobs.

ACUnitsForLess Atlanta provides you with the correct product at the right price and on time – whether you do five jobs a month or fifty.

Conclusion

The Atlanta plumbing company ACUnitsForLess Atlanta works with now sources in demand GE Water Heaters and has seen a positive change in the demand and supply growth strategy.

For plumbing specialists, it’s about efficiency, trust, and the profitability that flows from intelligent collaboration.